(TED) Barry Schwartz: The paradox of choice

I found this video by coincidence. I was preparing my English lessons today and the text is somewhat related to Wal-Mart. And what Wal-Mart could remind me is a paragraph I happened read somewhere. So I searched online and found the quote goes like this:

“We want our kids to be happy living the life we envision for them—the banker who’s happy, the surgeon who’s happy,” Barry Schwartz, the Swarthmore social scientist, told me, even though those professions “might not actually make them happy.” At least for parents of a certain demographic (and if you’re reading this article, you’re likely among them), “we’re not so happy if our kids work at Walmart but show up each day with a smile on their faces,” Schwartz says. “They’re happy, but we’re not. Even though we say what we want most for our kids is their happiness, and we’ll do everything we can to help them achieve that, it’s unclear where parental happiness ends and our children’s happiness begins.”

These words were so thought-provoking, so I got interested about the author. And then I found the video below. Barry Schwartz’s lecture style is so charming, I cannot help being attracted by him instantly. The book him wrote which also named “The paradox of choice” is now on my wish-list. I certainly will read it some day. It sounds classic, so I feel a little bit sorry to find it out so late, :-(

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